Your Brand Is Your Number One Asset

Without a doubt your brand, the meaning behind the logo, is your number one asset. It’s the only thing that will provide you the greatest amount of leverage in the long run; not your marketing strategy, not your IP, not your tech.

If you asked me why I wear underarmour or J Crew, I wouldn’t say it was because of their wonderful sales funnel or following me all over the internet till I gave in and bought their product. It was because, to me, their business had a brand that I was attracted to.

Simon Sinek says, “People don’t buy what you do, they buy why you do it”. If you’re unsure of your brand, start with why. Ask, “Why does my business exist?”, “What is it’s purpose and how can I communicate that to the world?”

“People don’t buy what you do, they buy why you do it” – Simon Sinek

If you’re consistent with building your brand, in the long run, your consumers will be more forgiving of your mistakes, you’ll withstand bad market conditions than a business who’s focused on sales and transaction, and you’ll be able to move and adapt to any platform where the consumer’s attention will be (print, radio, tv, web 1.0, social media, vr etc.).