My Intuition on Good vs Great Content

A quick riff - 2 min read

I truly believe that truth triumphs all and is the difference that separates the good content from the great.

Content that has pure intent and has the raw authenticity is what stands out, for me at least, from any of the content even with the best tips and strategy of x. Now it's always good to have those but what really catches my eye every time I start to read a blog post or watch a video is when I can start to FEEL the raw intent of the person behind it. It's a subtle nuance but powerful.

Now this takes time and practice too because it requires vulnerability which scare a lot of people. Its safe to put out generally accepted content, but when you start to open up, I truly believe that's where the magic happens.

It's that fear of what other people may think or will judge you about that stops many from showing true intent. But one thing i'm certain of, without opening up and being vulnerable at the right time, you can't build true relationships - you can't build a true emotional connection.

I may not be the best at it but boy, when I come across that blog post about someone going through a journey or a process and the lessons that they learned from it or that video of someone's POV of current events - even when it may be the most unpopular opinion, I get hooked. I get value from it than most because its coming from a place of truth, not from a place of someone trying to get short term gains.