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Always Be on the Offense
3 min read Just a rant - One of the biggest things I want to eliminate is the fear and even the debate of spending time, money, and...
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The Big Three C's
If you choose to produce content for your audience, the backbone of your game plan should be predicated on what I call the Big Three C's:...
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Be Creative With People
“That combination of thought and action defines creative confidence: the ability to come up with new ideas and the courage to try them...
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Using Instagram & Snapchat Influencers to Build Your Music Career
5 min read If you’re still unaware, influencer marketing is currently the under priced arbitrage to build brand awareness if done...
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Why Is Always Greater Than How
Just a short rant – I truly believe asking why you do what you do trumps how you do it. And this can apply to your mechanics and...
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What Keeps Me Focused
There are many variables that come into play within the equation of being focused and happy with your work. From the micro-level to the...
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My Important Checklist for Emails
First, email marketing is not dead but used improperly and ineffectively which creates the perception that email marketing is dead. In...
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Why & How You Should Invest In Content ‘Branding’ If You Run A Student Organization
5 min read I've ran a school organization using these principles and from member retention to org donations, results sky rocketed. But...
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If You’re Asking “What’s the ROI of Social Media?” .. You LOST
We believe that to market in 2016, 17, 18, 19 etc., businesses need to focus on building personal one on one relationships with the end...
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Respect People’s Time Why & How
When I look around, without a doubt, whether they know it or not, people are scrambling for every second they can save and are pissed off...