Reasons to Leverage Facebook Live for your Business!

It is baffling to me that the amount of free or paid workshops and classes are not hopping onto live video. Live video is growing exponentially by the second. You can stream your free workshops to people online creating more brand awareness as well as provide value to the people who can’t make it to the event.

For paid classes, Give small snippets of live video such as the introduction to the course as well as some segments to the content you are teaching to give people a sense of what you teach and how.

More specialized equipment is coming out such as the Mevo Camera which will produce a more engaging HD live video experience. If you have not already, I suggest taking a look at this camera. We can also include mics and tripods.

Last but not least, because its facebook, we can promote these videos and overlay a ton of rich targeting layers like age, location, recent life events, and interests. Please, always be on offense and don’t be romantic about how you’ve “been doing it”.